Intelligent routing
Lumen selects an eligible provider and model for each task using capability, quality, speed and availability rules.
Lumen Intelligence
How Lumen works
Lumen is the AI that plans, classifies, routes and prepares every marketing task inside Marketing Commander.
1
You ask
Describe a goal, share a brief or ask a marketing question in plain language.
2
Lumen classifies
Lumen identifies whether you need guidance, analysis, planning or structured content.
3
Selects a specialist
Lumen assigns the request to the specialist best suited to the work.
4
Chooses the model
Based on the task, Lumen balances speed, quality, capability and cost when choosing a model.
5
Prepares the result
Lumen turns the model output into a clear, review-ready result inside your workflow.
6
You approve
Review what Lumen prepared, request changes or approve the result. Nothing publishes without your confirmation.
What you see
Lumen lives inside every page of the workspace, not in a separate chat window.
Ask Lumen
Current page context
Hi, I’m Lumen ✦ — the intelligence inside Marketing Commander. I prepare strategy, campaigns and drafts; you decide what happens next. Ask a marketing question or explore an idea.
- What should I work on next?
- How do I plan a marketing campaign?
- Analyse my current strategy
The greeting and starter prompts exactly as the workspace shows them. Lumen knows which page you are on and answers about that page.
Capabilities
Built for reliability, speed and quality.
Multi-provider fallback
When a retryable provider error occurs, Lumen can continue with another eligible provider.
Quality-aware
Complex tasks can use higher-quality models, while lightweight requests can use faster, more efficient options.
Approval-first
Lumen prepares the work; you decide what becomes final. Publishing remains approval-first.
Experience Lumen in action
Create a free account and give Lumen a real marketing goal to work on. You approve everything it prepares.