Intelligent routing
Lumen selects an eligible provider and model for each task using capability, quality, speed and availability rules.
Lumen Intelligence
How Lumen works
Lumen is the AI that plans, classifies, routes and prepares every marketing task inside Marketing Commander.
1
You ask
Describe a goal, share a brief or ask a marketing question in plain language.
2
Lumen classifies
Lumen identifies whether you need guidance, analysis, planning or structured content.
3
Selects a specialist
Lumen assigns the request to the specialist best suited to the work.
4
Chooses the model
Based on the task, Lumen balances speed, quality, capability and cost when choosing a model.
5
Prepares the result
Lumen turns the model output into a clear, review-ready result inside your workflow.
6
You approve
Review what Lumen prepared, request changes or approve the result. Nothing publishes without your confirmation.
Capabilities
Built for reliability, speed and quality.
Multi-provider fallback
When a retryable provider error occurs, Lumen can continue with another eligible provider.
Quality-aware
Complex tasks can use higher-quality models, while lightweight requests can use faster, more efficient options.
Approval-first
Lumen prepares the work; you decide what becomes final. Publishing remains approval-first.
Experience Lumen in action
Open the workspace and give Lumen a real marketing goal to work on.